Walt Disney is renowned for his larger-than-life films, particularly in the live-action genre, which have a significant impact. But for a long time, Disney seems to be lagging in live-action and animated films, although a lot has been spent on the films— due to a lack of worthy content. But shocking is that despite a lot of failures, the production is not ready to look back, and it’s hard to believe, but true, that Disney has also invested a considerable amount of money in “The Little Mermaid,” which has been surrounded by controversy and is not receiving positive feedback.
Disney’s The Little Mermaid Budget Revealed
According to the latest industry reports, the live-action “The Little Mermaid” is a high-budget production, and The Walt Disney Company has reportedly spent a massive $250 million to produce the film, excluding marketing and advertising costs. As mentioned earlier, the creators had ambitious plans for this movie from its inception, and Disney is making a return to theaters with a live-action film after a significant hiatus, partly due to COVID-related safety expenses— while $200 million is exact numbers in pre-plans of production. No Doubt, It’s not new for Disney to spend this much money on live-action to make it a luxury, but the current situation indicates a big risk to spend so much on this matter.
It is quite normal for Disney films to have so much production cost, but apart from it, the production team has allocated a significant budget for marketing, which indicates their confidence in the film’s success. However, there are also reports that the makers are worried about the poor response to the pre-release content of the film, which is forcing them to give up on marketing, also led them to consider reducing their marketing expenditure. Given the substantial amount invested in the movie, a box office collection of less than $750 million would be deemed unacceptable and indicate a failure.
Although reports suggest that the makers of “The Little Mermaid” are confident in the film’s potential, the reality is that their own mistakes are currently undermining its prospects— “Lightyear”, “Thor: Love and Thunder”, and “The Strange World” have already suffered due to similar issues. The casting for “The Little Mermaid” has faced criticism from audiences, and the VFX used in the film has also failed to impress. As a result, the buzz surrounding it has been diminished, which is not a good sign from a box office perspective.
If the film, based on a well-established character, fails to succeed, Disney will be responsible for that as Disney’s current approach may earn praise on social media, but it may not translate into box office success. Based on the classic fairy tale of “The Little Mermaid” by Hans Christian Andersen, the live-action musical “The Little Mermaid” was produced by Marc Platt, Lin-Manuel Miranda, John DeLuca, and Rob Marshall under the production banners of Walt Disney Pictures and Marc Platt Productions and is set to be distributed by Walt Disney Studios. The official theatrical release date for “The Little Mermaid” is May 26, 2023 in the USA.