Guardians of the Galaxy 3 Box Office Performance: Analyzing Hit or Flop?

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The threequel to the “Guardians of the Galaxy”, “Guardians of the Galaxy Vol. 3”, of MCU Phase 5, has been released and is receiving a favorable response from critics and audiences. They have praised the emotional angle of the film, along with its direction, screenplay, and action sequences. Not just critical, but it has performed well at the box office, exceeding expert expectations, but as a high-budget film, the question remains whether it is going to be profitable enough and profitable for the makers.

Guardians of The Galaxy 3 Box Office Performance: Analyzing Hit or Flop?

The Marvel Studios/Walt Disney Studios’ threequel “Guardians of the Galaxy Vol. 3” was released in the USA on May 5, 2023, in over 4,400 theaters, has collected $48.10 million on its opening day (including $17.5 million from Thursday previews) and $118.41 million on its opening weekend at the domestic box office— while it’s a good and expected start, it is not particularly special for a massively budgeted Marvel film. Overall, the total gross of “Guardians of the Galaxy Vol. 3” currently stands at $358.99 million domestically and $486.55 million overseas, for a global total of $845.55 million^[1].

The production budget for “Guardians of the Galaxy 3” is $250 million, and the makers spent around $150 million on marketing, making it unacceptable for them and distributors to gross less than $750 million. However, the opening of the threequel is not too excellent, but its strong hold at the box office is impressive thanks to its good word of mouth. Based on the numbers and costs, it transitions from an average to a good performance, but it still falls in line with “Wakanda Forever,” and “Multiverse of Madness.”

Honestly, “Guardians of the Galaxy Vol. 3” fails to please the makers as it falls short of their $1 billion dream, but still, earning it the label of a Hit film at the box office— making profit from ticket window.

Based on its opening performance, it is expected that “Guardians of the Galaxy Vol. 3” will make $850 million globally in its lifetime run, which is more than “Wakanda Forever” and “Thor: Love and Thunder”, but not to mention its predecessor, and proves that it is not big profitable for the makers. Despite receiving good reviews and being part of a popular Marvel franchise, the film’s performance shows that the audience is losing faith in Marvel— the biggest reason for this could be the recently released films and series of MCU, especially “Ant-Man and the Wasp: Quantumania”, “Thor: Love and Thunder”, and “She-Hulk”. It is not wrong to say that the makers might have delayed their recovery.

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