Is FNAF Movie Hit or Flop?

In-Text: Universal’s ‘Five Nights at Freddy’s’ has grossed $136.91 million domestically and $285.59 million globally against the production budget of just $20 million. The makers didn’t pay much attention to the production budget because their entire expenditure was on marketing, which amounted to $60 million for this small film. This cost puts the film’s profit margin at $125 million.

While $125 million is a significant achievement for a $20 million budget film, it pales in comparison to the performance of ‘Five Nights at Freddy’s,’ and without a doubt, the supernatural horror flick is on its way to becoming a huge box-office success for Blumhouse and Universal, following ‘M3GAN’ and ‘The Black Phone.’ Despite poor reviews and a streaming release, the film’s stellar performance deserves praise for Universal’s emphasis on marketing.

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