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Following the immense success of 2022, Universal Pictures is all set for its 2023’s theatrical debut on January 6, 2022, with a sci-fi horror of ‘M3GAN’[1]. Even though the subgenre—the killer doll—is not that successful, the makers and experts are expecting a decent start from the film, and it’s not just the expectations but the buzz and pre-sale that are showing signs of a good start. But until the numbers are not completely on the table, it will remain only expected.
M3GAN Box Office Prediction
The sci-fi horror directed by Gerard Johnstone ‘M3GAN’—under the production banner of Blumhouse with collaboration Universal Pictures—is expected to get a decent debut with expectations at $15-20 million from over 3300 theaters in North America; It looks good for a small film. No matter how good the projection numbers are until it is proven, then there is no happiness for the makers because the projection of ‘Puss in Boots 2’ and ‘Babylon’, released last week, was also too good, but both of them got blown away in the storm of ‘Avatar’s sequel, and even after two weeks, ‘Avatar 2’ continues to rule the ticket windows, which is sure to have its effect on ‘M3GAN’ as well.
At the same time, the most important factor, word of mouth, is yet to come, and if it remains in favor, then it is fine, if not, then it is damaging, and without a word-of-mouth impact, the lifetime run expectations of ‘M3GAN’ is currently at $50 million+/- domestically and $75-80 million global, which is excellent for a $12-15 million small budgeted film; but again there is no need for the makers to be happy until it’s proved. Still, in terms of profits, ‘M3GAN’ is all set to become Universal’s first success of 2023, considering the excellent projections before its release despite clashing with ‘Puss in Boots: The Last Wish’ and ‘Avatar: The Way of Water’.
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