Despite the massive success of ‘The Meg’, the sequel, ‘Meg 2: The Trench’, is facing challenges at the box office that gears up for release in domestic theaters this Friday. Insiders reveal that Warner Bros Pictures, currently reveling in the triumph of ‘Barbie’, is diverting its attention away from other projects, including ‘Meg 2’. The film’s marketing efforts have been lackluster, resulting in minimal buzz, and it is reflected in the lack of strong indications from the box office. It’s apparent that without significant interest generated, the audience turnout for the film remains uncertain.
Meg 2 Box Office Prediction
With the poor buzz and lackluster marketing, and expected to receive negative reviews from critics, the film is almost certain to have a poor opening in the domestic market. Industry experts predict that ‘Meg 2: The Trench‘ will earn just $22-25 million on its opening weekend across the 3800+ theaters in the USA— This result is clearly a disastrous debut for a well-established sequel with a decent budget. The film now appeals to adventure audiences, but competing against ‘Barbie’, ‘Oppenheimer’, and ‘TMNT: Mutant Mayhem’, it’s impossible for this film to survive at the box office, and it might debut with even lower numbers than expected.
Despite the success of ‘The Meg’, it was primarily driven by its performance in overseas markets and the same is anticipated for its sequel. Interestingly, the filmmakers have acknowledged that the film might not resonate well with domestic audiences, leading them to prioritize their efforts on the overseas front. While the overseas market appears promising, duplicating the first film’s success seems unattainable. Current projections indicate that ‘Meg 2: The Trench’ is expected to gross around $60-70 million domestically and a total worldwide gross of $270-290 million during its entire run, including $200 million from overseas markets.
Based on the dismal predictions and lackluster buzz, it appears that ‘Meg 2: The Trench’ is headed for box office failure, posing a significant financial loss for its makers, particularly Warner Bros Pictures, coming right after the success of ‘Barbie’. The film’s potential failure can largely be attributed to the production’s unwillingness to invest in marketing efforts. Should the film indeed fail to perform, the blame would fall squarely on the production’s decision to neglect its marketing strategies.
What’s intriguing is that the first film didn’t fare exceptionally well in domestic markets; its success was primarily driven by Asian markets. Consequently, Warner Bros didn’t reap substantial profits due to the domestic performance. Given this trend, if the sequel follows a similar path at the domestic box office, the makers have opted to reduce marketing expenses for avoiding potential losses. Cutting back on marketing can be seen as a viable strategy to reduce the risks and safeguard their investment.