The sequel to one of the exceptional ‘Shazam’ is ready to release in domestic theaters this Friday, but the makers have preferred to treat the hen that lays the golden eggs as a grilled chicken, meaning they may have missed a great opportunity. Industry experts and audiences had a lot of faith in ‘Shazam 2’ right from the announcement. But perhaps the new vision didn’t believe in it at all, which is why the marketing has been so poor that even the audience seems to be losing faith in the film. As a result, instead of a great start, ‘Shazam 2’ is going to be a normal start.
Shazam 2 Box Office Prediction
Due to poor marketing and buzz, it will have a normal opening. Currently, the expected debut for ‘Shazam 2’ is $35-40 million across 4300+ theaters in the USA, which is lower than the opening for the first ‘Shazam’ and not the best for a well-established sequel— it is just an average debut. However, these are preliminary numbers, and if ‘Scream VI’ and ‘Creed III’ perform well this Friday, the projected earnings for ‘Shazam 2’ may decrease further.
The film’s marketing was subpar, and now its success hinges solely on the reviews from critics, who are likely to be positive. However, the film also needs to generate natural buzz, as ‘Puss in Boots 2’ did when it was released alongside big films. In long-term expectations, ‘Shazam 2’ is projected to earn $100 million domestically and $350 million globally against the production budget of $125 million. It is a normal result for the makers and production team, which indicates that ‘Shazam 2’ is likely to be an average film, neither generating losses nor profits due to the low marketing cost.
Compared to ‘Shazam’, the film’s box office projections are significantly lower, but no one can be blamed for it. It is possible that the makers did not want to invest a substantial amount of money into it, as their main focus is on recovering their previous losses. It is worth noting that the production company has incurred losses of millions of dollars in the past, so skepticism is understandable even for a potentially profitable film.