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‘Shazam 2’ is the film that Warner Bros could have invested their time and money in it. However, it’s possible that the makers didn’t believe the film would earn enough revenue, which is why they’re refraining from investing more in it. In other words, this decision could be due to previous production losses and a new creative vision. Based on the marketing plan for the film, it appears that the makers aim to recoup their expenses by releasing it.
Shazam 2 Budget Reportedly $100 Million— Recovery Numbers
According to reports, the production budget for ‘Shazam 2’ is estimated to be around $100-125 million before P&A, which is the same as the first film. Also, it may be suitable for a small-scale superhero film, but it may be insufficient for a well-established sequel. However, what’s causing more of a stir among experts and the general public is the marketing budget and plans of the film, which are considered noteworthy.
Undoubtedly, ‘Shazam 2’s marketing is poor, likely due to the makers’ desire to keep costs at a minimum number. According to reports, the makers allocated only $65-75 million for marketing, compared to the $100 million production budget, and this marketing effort may be one of the worst seen from Warner Bros. Overall, the total cost of the film is estimated to be around $250-275 million, which is close to the break-even point as the long-term global projection for ‘Shazam 2’ is $250-300 million, which demonstrates that the makers’ priority recouping their investment.
It’s clear that ‘Shazam 2’ was a highly anticipated film, and if the makers had prioritized effective marketing over simple recovery, the sequel would likely have generated a profit. Unfortunately, now it’s impossible. ‘Shazam 2’ was produced by Peter Safran under the production banners of New Line Cinema, DC Studios, and Seven Bucks Productions and distributed by Warner Bros Pictures. It will be released in the USA on March 17, 2023[1].
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