Super Mario Bros Box Office Performance: Universal's Mario Movie a Hit or Flop?

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Super Mario Bros Box Office Performance: Universal's Mario Movie a Hit or Flop? — ***^{Super Mario Bros Box Office Performance: Universal’s Mario Movie a Hit or Flop? (PicSource: Universal/Super Mario Movie)}***

Universal/Illumination has once again proven its dominance in the animation film industry with the release of “The Super Mario Bros Movie”. Despite receiving mixed reviews from critics, the film, based on the popular video game, has captured the attention of audiences and is not only performing well at the box office but has also embarked on a record-breaking journey. The success suggests that the film is on its way to achieving great progress for its makers.

Super Mario Bros Box Office Performance: Hit or Flop?

“The Super Mario Bros Movie” was released in over 4000 theatres across the USA on April 5th, 2023. On its debut day, the film collected an impressive $31.70 million, and over its debut weekend, it grossed $146.36 million at the domestic box office— making it one of the biggest and record-breaking debuts for an animated film on Easter Weekend. In total, the animated adventure drama has earned $561.73 million domestically and $721.96 million overseas, bringing its worldwide total to $1.283 billion^[1].

Produced under the banners of Illumination/Universal and Nintendo, “The Super Mario Bros Movie” had a production budget of $100 million, not including marketing expenses. And Universal reportedly spent double that amount on marketing, aiming for a break-even point of $300 million. The numbers on paper do not matter as the “Mario” Pic has already crossed that mark and is currently in the profit zone, with huge commercial Blockbuster for its makers. According to long-term box office projections, “The Super Mario Bros Movie” is expected to generate a significant profit for both the distributor and makers. Sure shot profit of $350+ million for makers from box office alone.

In record-breaking terms- in debut, “Super Mario Bros” is currently the biggest opener of 2023 after surpassing “Ant-Man 3”s $106.10 million and is going to become the highest-grossing film of the year. It also claimed the top spot for the biggest opening weekend ever for a video game adaptation, surpassing “Sonic the Hedgehog 2”s $72.1 million. But it didn’t stop there, as the film also outperformed “Sonic”s lifetime earnings of $190.8 million, making it the highest-grossing video game adaptation to date. In a global haul of $377.2 million, it surpassed even “Frozen II”s previous record, leaving no doubt that this video game adaptation was a true blockbuster hit.

“The Super Mario Bros Movie” has received mixed critical responses— well from the audience and poor from critics. On IMDb, it has been rated 7.2/10* based on more than 126k+ votes, and on Rotten Tomatoes, it has scored 59/100% based on 262 reviews from critics.

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