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Walt Disney Studios’ latest live-action film, ‘The Little Mermaid’ is ready for its box office journey with an average and impactless buzz^[1]. But the fact remains that even though the film was not well-received, the makers and experts have excessively high expectations from it, given that it is a Disney’s larger-than-life live-action production— it does not matter what the past box office results were for similar films. However, there is no doubt that controversies surround the film, and only word-of-mouth results can determine whether it will soar or plummet. So the question remains: will this film be able to achieve success for the makers?

The Little Mermaid Box Office Prediction

Despite the poor buzz and casting controversies surrounding ‘The Little Mermaid’, industry experts predict a solid debut with expected to earn approx $90-100 million in its first three days and $120-125 million over the four-day holiday weekend across 4,000+ theaters in the USA. While the anticipation may not be as high as expected, these numbers still suggest a respectable start. However, when compared to other live-action theatrical releases, the projected opening weekend for ‘The Little Mermaid’ falls short, excluding ‘Aladdin’. With its debut set across numerous theaters in the USA, it is hoped that the film will gain traction and exceed initial predictions as word-of-mouth spreads.

According to industry insiders, The Walt Disney Studios spent around massive $250 million to produce the live-action film (including COVID and safety expenses), with a significant amount spent on marketing, which raises the bar for profitability. The success or failure of ‘The Little Mermaid’ largely depends on word of mouth and overseas markets, which may favor the film— if there is no ill effect of the controversy. Based on the current scenario, it is expected that ‘The Little Mermaid’ will end its box office run with $300+ million domestically and $800 million globally, including $450-500+ million from overseas markets— these numbers are solid and guarantee success for the makers and distributors.

The solid box office predictions indicate that ‘The Little Mermaid’ will not be significantly impacted by controversies and poor buzz in terms of its box office performance, which is good news for Disney. The enduring popularity of the Disney brand, combined with the anticipation surrounding the beloved film ‘The Little Mermaid’, suggests that audiences will likely flock to see the film regardless of any negative factors. This anticipated resilience in the face of controversies and poor buzz is a positive sign for Disney, showcasing the lasting appeal and loyalty of its fan base.

While ‘The Little Mermaid’ is expected to have a solid debut, it is important to note that unfavorable reviews have the potential to dampen audience interest and subsequently impact its overall box office performance. If the film consistently receives negative feedback from both critics and audiences, it could lead to lower attendance and a less successful box office run. However, it is worth mentioning that audience reactions and opinions can vary significantly, and there have been instances where films with mixed reviews still managed to find success at the box office.

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